Thank you to all that purchased a pair of the Steve Smith legacy socks during our last round of sales. The outpour of love for Stevie was apparent, which lead to us being sold out of product in only two days. We have received an abundance of emails requesting we bring in more inventory, so today we’re happy to announce the pre-order of the all new Steve Smith Chainsaw Sock.
For this round, we’ve opted to run a pre-order so everyone has a chance to get a pair, however, the pre-sale will only be available for the next week to allow for delivery as quick as possible.
We’re also opening the pre-order to bulk orders for events and retail so we’re able to further the donation potential and reach. All inquiries please email [email protected]
Important Note: We are a Canadian Company, so please bare with us on international shipments. To keep shipping rates low, we ship all packages via Canada Post Small Packet Air, which does not include tracking outside of Canada. Since we donate all the profits from each sale, we’re also donating our time by fulfilling hundreds of orders—we have absolutely no issues doing this whatsoever, it just takes time, so we appreciate your patience.
Pre-order your socks below:
Who was Steve Smith?
Most people know Steve Smith for his accomplishments on two wheels. A force in the Canadian downhill mountain bike racing scene for years, Steve became an international star after securing Wold Cup victories at Leognang, Hafjell, and Mont-Sainte-Anne, Quebec. These victories culminated into the overall World Cup Downhill title in 2013, downhill mountain biking’s ultimate prize.
Steve became a Canadian cycling legend.
Was that who Steve Smith was? A downhill legend? The guy on the Fox Racing poster? Standing on the podium at Monte-Sainte-Anne? Tearing up a volcano in Japan for Red Bull?
Was that who Steve Smith was?
To some, yes. But not to us.
endurofficials Co-founder, Rob Fraser, Left, Steve Smith, right. Mt. Prevost, 2013
Steve was a brother, son, and an inspiration. A fierce competitor and an honest friend. A humble guy from Nanaimo that achieved so much and made you feel like anything was possible.
A guy who loved the outdoors, loved camping and fishing and golfing, just like us.
A guy who cared about people, about his family, and about his community. Just like us.
He loved to laugh, loved to smile and loved life. Just like us.
Who was Steve Smith? He was a guy… just like us.
Phenomenally talented and driven, yes. But what made Steve so great was his incredible humility and grace in spite of his remarkable success.
Steve inspired people to be their best and do extraordinary things because he was a guy just like us.
Although it’s been a year since he passed he still inspires all of us at end?rofficials to be our best every day.
As a tribute to Steve, we’ve designed the Steve Smith Legacy sock. 100% of all profits from Steve Smith Legacy sales will be donated to the Steve Smith Legacy Fund to help young athletes achieve their dreams. To date, we’ve reached over 75% of our goal to donate over $10,000 and have no plan to stop.
Steve Smith Legacy Sock
If you’d like to join us in supporting the Steve Smith Legacy Fund, please click below to purchase your pair of socks.
SCIENCE & SOUL
We have a saying at Giro—Science and Soul. We mention that phrase a lot because, throughout Giro’s history, we’ve placed equal value on both.
In our headquarters—what we call the Dome—we have more than 50 test fixtures, several 3D printers, and our own in-house wind tunnel. We even have a proprietary heat-sensing head form that we call the Therminator that is used to validate vent locations and test cooling power.
But the ride is equally important to any data report or CAD file: it’s how we cut loose, how we connect with our community, what we plan our time around. And pardon us if we get evangelical about the ride, but we believe it’s the ultimate opportunity for physics, aesthetics, and emotions to align into one beautiful experience.
Science is lifeless without soul. Here’s a look at some of the pieces we’re most proud of this season, as well as a reminder of why we’re in this business in the first place.
Spring 2017 Collection
Roust Jersey—Loud, Proud, and Comfortable
The Men’s Roust Jersey features bold colors and graphics to match your go-big style out on the trail. The polyester fabrication has wicking properties to keep your skin dry and cool, and an interior lens wipe allows you to quickly clean your goggles or glasses. The loose, relaxed fit is stylish and comfortable, featuring elbow-length sleeves that are compatible with pads. When you’re boosting jumps and smashing rock gardens, this is your jersey.
Available in both men’s and women’s styles.
Xar Jersey—Classic Trail Style
When you want to let your riding do all the talking, reach for the Xar Jersey. Don’t be fooled by the classic, understated style; this jersey is serious business when it comes to performance. The Polartec Power Dry fabric offers dependable wicking properties, faster dry times and superior performance that doesn’t weaken with washings. The mesh ventilation panels keep you cool on the trail, and the interior lens wipe allows you to quickly clean your goggles or glasses so you can get back to focusing on the ride.
Available in both men’s and women’s styles.
Havoc Short—Built For Modern Enduro
The Havoc Shorts are built for the world of enduro, with details tailored for performance and durability. The 4-way stretch fabric moves with you for ultimate comfort whether climbing a long transfer or racing the clock down rugged descents.
Truant Short—True to Trail Riding
The Truant Shorts are true to trail riding, with roomy leg openings and a longer inseam that works seamlessly with kneepads. These shorts offer classic style and performance that are up to the demands of trail riding.
Arc Short—The Ultimate Lightweight Short
The Arc Short is your ultimate lightweight short for fun days in the dirt. The ripstop fabric is lightweight, durable, and comfortable, but the best thing about this fabric is that it’s virtually silent on the bike.
Available in both men’s and women’s styles.
Remedy X2—For the Roughest Conditions
The Remedy™ X2 is designed for the demands of aggressive riding, now featuring enhanced full hand protection and added breathability. Flexible, durable, protective, and cool, the Remedy X2 gloves can take a beating to make sure you don’t.
Rivet II—Less Can be More
The Rivet II is the latest version of our minimal full-finger glove for riders who want the ultimate in ventilation, control, and bar feel. The supple, micro vented Pittards Leather Palm is matched with a super breathable stretch mesh upper that offers an exceptional fit so that the glove practically disappears when you put it on.
DND—The Standard for Down and Dirty Riding
The DND™ (Down And Dirty) is all about the essentials—fit, durability and control. It’s affordable, long-lasting, breathable, and comfortable, making the DND the favorite among dirt jumpers and trail riders alike.
It’s early. The fog was so thick overnight that a layer of moist dirt sticks to your tires as they roll. We’re close to town, but the beautifully complete veil of silent grey means we’re in our own world. We missed coffee this morning, but dropping into a river of loose baby heads jolts bodies into gear quicker than a shot of dark espresso. These are some of the last few days of green edged trails for a while, and this vibrant, dripping morning feels like a final gift from spring before dust and brown settle in to stay for a while.
Big trees, perfect dirt, chasing and racing. Lap after lap, trying to lay it over lower on that jump towards the bottom and making sure the dude behind doesn’t sneak ahead on that last big switchback with the inside line. It’s exhausting riding this hard all day, but it’s even harder to stop when we’re all laughing so hard on the way down and the heckling is just getting better every trip back to the top. What a rad day.
Dry, brown, overcast, but perfect for pedaling. Temperatures in the mid-60’s, a calm ocean lapping at the beach below, and tires seemingly jumping along the hardpack below as cranks turn steadily up the hill. Riding out here usually means interaction with a cross-section of county trail users (bells strongly encouraged), but today a certain stillness seems to hang about the trails. Maybe it’s the grey sky or the rhythmic winding of the perfectly graded trail, but our minds begin to space out as we let our bodies naturally carry us up the hill. Turn back down the trail and it maintains its’ heavenly flow, but minds no longer wander. Tires drift through patches of sand as speed carries the bike off the main climbing line, and hands slap through a thousand blades of grass that conceal the trail ahead and force you to dive with trusting blindness into the turn ahead. Then we emerge back at the beach, take a deep breath, and the waves dictate a quiet rhythm once again.
There’s a long snake in the grass, but this one is more playground than poison. A hand-carved bobsled run through the fading green, with plenty of chances for tires to take a break from their relationship with dirt. Riding high up on the ridge here means complete exposure to whatever the weather wants to throw at you. Some days crosswinds are funneled down the grey valley and turn wheels into sails whenever bikes leave the ground, giving those laps a wild unpredictability. Other days, this is the spot on the edge of the valley that is treated to the final kiss of clear, golden light as the day fades to purple. On those evenings you feel like you can see a hundred miles to the east and west, and you can’t help but pop higher off the lips and lay it over a little harder into every well-placed berm.
There are a hundred different types of beautiful days up here. Today it’s the bright and clear kind, when the grass seems to float and shimmer like a giant golden blanket hung out to dry. We’re about as high as you can get within 70 miles, but descend for two miles and we’d be in the Pacific Ocean. That means the mountain drops off precipitously to the water below, which might have something to do with the endless variety of unique and stunning conditions on top of the ridge. The trail dropping off in front of us isn’t inherently technical, but the combination of the eye-catching vistas and the pronounced gradient of the singletrack keeps us on our toes. We pop wheelies when the ridgelines flatten out a bit and slide through steep chicanes, but pretty quickly are distracted by the light. It’s a pure gold kind of evening, one of those rides that always helps define just why we ride.
Giro Cycling; Science & Soul
Dirt Apparel Collection: http://www.giro.com/us_en/products/collections/dirt-apparel.html
Photos by Satchel Cronk, Colin Meagher, and Dain Zaffke
Flare Clothing Company, the Mountain Bike clothing manufacturer, is delighted to announce that Ben Skinner-Watts has joined the business as Operations Director. Ben, who rides for Transition Bikes, is well known on the MTB circuit and has been working with Flare, supporting wife Hannah, in an informal capacity since the brand launched in 2013. In his new role, Ben will provide administrative support, event management and co-ordinate activity across the company’s sponsored athletes; Team Flare.
“Ben has been involved with Flare since day one so it makes sense for him to join the company on a permanent basis. He knows the business and our customers inside out and shares my passion for the brand,” explains Hannah Myers, Creative Director at Flare.
By taking on the Operations Director Ben will free up Hannah to work on design and product development which in turn will help the brand to continue to move forward. “Flare is such an important part of our lives so I am really excited to be able to work with Hannah on a day to day basis. I love getting out to events and meeting our customers so this is a great opportunity for me,” comments Ben.
The current Flare collection is available online at www.flareclothingco.com and you will see the guys at events across the UK throughout the summer.
MENTIONS: @flareclothingco / @skinnersession88 / @Medi8Rach
This weekend in the Dyfi Forest the 2017 Atherton Academy intake enjoyed a weekend riding with the Trek Factory Racing DH team. It was wet, windy and hard work but the three young riders dug in and showed us the kind of talent and determination that earned them these coveted training places. There were smiles for miles as Mille Johnset, Luke Williamson and Jamie Cable shredded Dan Atherton’s Dyfi trails, chilled at the skatepark and collected their specially designed 2017 team strip.
Dan Hearn was on hand to capture some of the action.
The weekend started with a meet at Atherton HQ. It quickly got like Christmas as iXS protective gear, Bell helmets, and new team strip and casual wear were fitted and distributed. Team Director, Dan Brown and Dan Atherton gave a short welcome while Head Technician, Joe Krejbich made sure that set ups were optimal on the Trek Session 9.9s.
Jamie ” like Christmas morning!”
Browny leading by example.
Joe casts an expert eye over Mille’s Trek Session.
Luke and Jamie.
During Saturday night’s skate park session and Sunday’s DH shred the team were joined by Rachel and Danny Hart so the Academy had the advantage of two World Champions to follow down the trails!
Mille Johnset. (Racing Youth Year 2)
16-year-old Mille has been working with us for a couple of years now, in last year’s first full season with the Atherton Academy she took a spectacular win at Fort William BDS (16 seconds clear of the field), the Scandinavian Cup and the Norwegian National Champs – despite 10 weeks off the bike with a liver injury.
Dan in the observer seat as Mille goes on the attack!
Jamie Cable (Racing Youth Year 2)
Jamie is the least experienced racer of this year’s intake but he is a passionate and dedicated rider who has put in unbelievable hours on the bike to achieve the extremely high standard required to be invited to the Atherton Academy.
Does Jamie’s style remind you of anybody?
Luke Williamson ((Racing Youth Year 1)
At 14, Luke Williamson has seven years race experience behind him, first at the motocross track and since 2014 on a downhill bike. He has a series of local wins to his credit and in 2016 was 4th Overall in the British Downhill Series Juvenile Class (despite missing Fort William) and 2nd overall in the Pearce Cycles Series.
Luke! It’s easy to forget he is just 14 years old…
Gravity mountain bikers Timo Pritzel, Amir Kabbani and Sam Pilgrim have represented the world of TSG for many years and are the standard bearers of the new TSG apparel line S2017. They are its inspiration and driving force and have taken the TSG motto “designed by riders” to the next level!
Although very different in personality and style, Timo Pritzel, Amir Kabbani, and Sam Pilgrim make a solid team and together ride and trust TSG protection gear and clothing. TSG head designer Jonas Janssen has tailored the patterns, colours, and cuts of the new TSG apparel line S2017 to suit Sam’s positive vibes, Amir’s multifaceted skills, and Timo’s urban down-to-earthness, all of which leave distinctive marks on the three lines in the new clothing range.
TIMO PRITZEL TP1 LINE, PRO-LEVEL PERFORMANCE:
Timo Pritzel is one of the founders of gravity mountain biking in Germany, with his experience, self-confidence, and charisma capturing the imagination of consecutive generations of riders. Wild BMX races and his fast-moving urban surroundings have given the Berliner a sharp edge, while power yoga is his calming force: This yin and yang is represented in the TP1 line.
The ventilated, quick drying fabric of his red and grey TP1 Jersey LS delivers pro-level performance and is designed to feel comfortable and look rad both on and off the trails.
His black TP1 Bike Shorts are the perfect partner for muddy downhill runs and freeride adventures, thanks to the waterproof fabric and stretch panels in the back yoke and crotch, which provide a comfortable, performance driven fit for all-day downhill sessioning.
The TP1 line is the perfect union of style and functionality for fresh shredding!
AMIR KABBANI AK1 LINE, VERSATILITY IS KING:
Amir Kabbani is the new skool rider in the German pro mountain bike scene, combining traditional values with new skool trickery.
An industrious builder of parks and obstacles, he embraces freeride, Enduro and slopestyle, is at home on all bikes and is one of the most multitalented riders in the world.
This versatility is the inspiration for his AK1 Line.
The bold black and green AK1 3/4 Sleeved Jersey delivers supreme moisture-wicking, mesh panel breathability and stretch for ultimate riding comfort and regulated body temperature on warm days and intense climbs.
The AK1 Bike Short is the number one short for charging trails and digging jumps. It is made from a tough, waterproof fabric for maximum durability and adaptability, while stretch panels in the back and crotch give total comfort. An elastic waist and ratchet closure offer secure hold and perfect freedom of movement.
SAM PILGRIM SP1 LINE, URBAN STYLE WITH FUNCTIONAL DETAILS:
New skool rider and FMB World Series Champion, Sam Pilgrim rides by the motto “always happy,” combining fun, mountain bike slopestyle, and BMX tricks to explore his limits. This is the inspiration for his SP1 Line, which blends street style with pro-level performance.
The short-sleeved, grey and blue SP1 Jersey is made from a breathable, lightweight fabric for all-day comfort and protection, and features a perfect fit, 4-way stretch construction for complete freedom of movement.
Sam’s black and yellow SP1 Bike Shorts also feature cutting-edge design and riding technology, with a 4-way stretch, quick-drying back yoke providing unrestricted movement, a hardwearing crotch for durability and zonal, laser-cut perforations for perfect breathability.
TSG BLACK EDITION, PROTECTION AND STYLING FOR DOWNHILL RUNS:
TSG’s Black Edition Line combines mountain bike performance with all black street styling.
The long-sleeve BE1 Jersey is made from breathable, quick-dry, stretch fabric with vent panelling and a drop rear hem that can be worn with or without body protection. It also features an under-helmet hood to keep riders on their bikes when a chill sets in.
The race-ready BE1 DH Pant is specifically designed for serious downhill descents, offering ultimate durability, long leg protection and strategically placed 4-way stretch mesh panels for superior movement when pedalling.
TSG BIKE APPAREL, CLOTHES FOR ALL CONDITIONS:
The Bike Apparel line completes the functional TSG summer 2017 bike clothing collection and offers styles for all conditions. The 3/4 sleeve red John Jersey has loads of performance features including a relaxed fit, lightweight and quick-drying material, mesh armpits for odour and personal climate control, a ticket pocket and sunglass wipe.
The Drop Rain Jacket is an all-weather pass to the trails, made from lightweight, breathable 4-way stretch fabric that is both water resistant and ultra comfortable.
TSG APPAREL, STYLES FOR THE TIME AFTER:
TSG also makes clothes for chilling, partying and general off-bike fun.
The line provides stylish t-shirts, hoodies, caps, longsleeves, and socks.
For further information please visit www.ridetsg.com
Timo Shots: Viktor Strasse
Amir Shots: Daniel Roos
Sam Shots: Simon Nieborak