Giro’s 2017 Dirt Collection

Giro’s 2017 Dirt Collection

Giro Cycling 2017 Dirt Collection
SCIENCE & SOUL

We have a saying at Giro—Science and Soul. We mention that phrase a lot because, throughout Giro’s history, we’ve placed equal value on both.

In our headquarters—what we call the Dome—we have more than 50 test fixtures, several 3D printers, and our own in-house wind tunnel. We even have a proprietary heat-sensing head form that we call the Therminator that is used to validate vent locations and test cooling power.

But the ride is equally important to any data report or CAD file: it’s how we cut loose, how we connect with our community, what we plan our time around. And pardon us if we get evangelical about the ride, but we believe it’s the ultimate opportunity for physics, aesthetics, and emotions to align into one beautiful experience.

Science is lifeless without soul. Here’s a look at some of the pieces we’re most proud of this season, as well as a reminder of why we’re in this business in the first place.

Spring 2017 Collection

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Jerseys
Roust Jersey—Loud, Proud, and Comfortable

The Men’s Roust Jersey features bold colors and graphics to match your go-big style out on the trail. The polyester fabrication has wicking properties to keep your skin dry and cool, and an interior lens wipe allows you to quickly clean your goggles or glasses. The loose, relaxed fit is stylish and comfortable, featuring elbow-length sleeves that are compatible with pads. When you’re boosting jumps and smashing rock gardens, this is your jersey.

Available in both men’s and women’s styles.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Xar Jersey—Classic Trail Style

When you want to let your riding do all the talking, reach for the Xar Jersey. Don’t be fooled by the classic, understated style; this jersey is serious business when it comes to performance. The Polartec Power Dry fabric offers dependable wicking properties, faster dry times and superior performance that doesn’t weaken with washings. The mesh ventilation panels keep you cool on the trail, and the interior lens wipe allows you to quickly clean your goggles or glasses so you can get back to focusing on the ride.

Available in both men’s and women’s styles.

Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

Shorts
Havoc Short—Built For Modern Enduro

The Havoc Shorts are built for the world of enduro, with details tailored for performance and durability. The 4-way stretch fabric moves with you for ultimate comfort whether climbing a long transfer or racing the clock down rugged descents.

Giro 2017 Apparel amp Gear. Photo Colin Meagher

Truant Short—True to Trail Riding

The Truant Shorts are true to trail riding, with roomy leg openings and a longer inseam that works seamlessly with kneepads. These shorts offer classic style and performance that are up to the demands of trail riding.

Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro Cycling 2017 Dirt Collection

Arc Short—The Ultimate Lightweight Short

The Arc Short is your ultimate lightweight short for fun days in the dirt. The ripstop fabric is lightweight, durable, and comfortable, but the best thing about this fabric is that it’s virtually silent on the bike.

Available in both men’s and women’s styles.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

Gloves
Remedy X2—For the Roughest Conditions

The Remedy™ X2 is designed for the demands of aggressive riding, now featuring enhanced full hand protection and added breathability. Flexible, durable, protective, and cool, the Remedy X2 gloves can take a beating to make sure you don’t.

Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro Cycling 2017 Dirt Collection

Rivet II—Less Can be More

The Rivet II is the latest version of our minimal full-finger glove for riders who want the ultimate in ventilation, control, and bar feel. The supple, micro vented Pittards Leather Palm is matched with a super breathable stretch mesh upper that offers an exceptional fit so that the glove practically disappears when you put it on.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

DND—The Standard for Down and Dirty Riding

The DND™ (Down And Dirty) is all about the essentials—fit, durability and control. It’s affordable, long-lasting, breathable, and comfortable, making the DND the favorite among dirt jumpers and trail riders alike.

Giro Cycling 2017 Dirt Collection
Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro Cycling 2017 Dirt Collection

Soul

Fog

It’s early. The fog was so thick overnight that a layer of moist dirt sticks to your tires as they roll. We’re close to town, but the beautifully complete veil of silent grey means we’re in our own world. We missed coffee this morning, but dropping into a river of loose baby heads jolts bodies into gear quicker than a shot of dark espresso. These are some of the last few days of green edged trails for a while, and this vibrant, dripping morning feels like a final gift from spring before dust and brown settle in to stay for a while.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

Redwoods

Big trees, perfect dirt, chasing and racing. Lap after lap, trying to lay it over lower on that jump towards the bottom and making sure the dude behind doesn’t sneak ahead on that last big switchback with the inside line. It’s exhausting riding this hard all day, but it’s even harder to stop when we’re all laughing so hard on the way down and the heckling is just getting better every trip back to the top. What a rad day.

Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro 2017 Apparel amp Gear. Photo Colin Meagher
Giro 2017 Apparel amp Gear. Photo Colin Meagher

Sand

Dry, brown, overcast, but perfect for pedaling. Temperatures in the mid-60’s, a calm ocean lapping at the beach below, and tires seemingly jumping along the hardpack below as cranks turn steadily up the hill. Riding out here usually means interaction with a cross-section of county trail users (bells strongly encouraged), but today a certain stillness seems to hang about the trails. Maybe it’s the grey sky or the rhythmic winding of the perfectly graded trail, but our minds begin to space out as we let our bodies naturally carry us up the hill. Turn back down the trail and it maintains its’ heavenly flow, but minds no longer wander. Tires drift through patches of sand as speed carries the bike off the main climbing line, and hands slap through a thousand blades of grass that conceal the trail ahead and force you to dive with trusting blindness into the turn ahead. Then we emerge back at the beach, take a deep breath, and the waves dictate a quiet rhythm once again.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

Rolling Grass

There’s a long snake in the grass, but this one is more playground than poison. A hand-carved bobsled run through the fading green, with plenty of chances for tires to take a break from their relationship with dirt. Riding high up on the ridge here means complete exposure to whatever the weather wants to throw at you. Some days crosswinds are funneled down the grey valley and turn wheels into sails whenever bikes leave the ground, giving those laps a wild unpredictability. Other days, this is the spot on the edge of the valley that is treated to the final kiss of clear, golden light as the day fades to purple. On those evenings you feel like you can see a hundred miles to the east and west, and you can’t help but pop higher off the lips and lay it over a little harder into every well-placed berm.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

The Mountain
There are a hundred different types of beautiful days up here. Today it’s the bright and clear kind, when the grass seems to float and shimmer like a giant golden blanket hung out to dry. We’re about as high as you can get within 70 miles, but descend for two miles and we’d be in the Pacific Ocean. That means the mountain drops off precipitously to the water below, which might have something to do with the endless variety of unique and stunning conditions on top of the ridge. The trail dropping off in front of us isn’t inherently technical, but the combination of the eye-catching vistas and the pronounced gradient of the singletrack keeps us on our toes. We pop wheelies when the ridgelines flatten out a bit and slide through steep chicanes, but pretty quickly are distracted by the light. It’s a pure gold kind of evening, one of those rides that always helps define just why we ride.

Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection
Giro Cycling 2017 Dirt Collection

Giro Cycling; Science & Soul

Dirt Apparel Collection: http://www.giro.com/us_en/products/collections/dirt-apparel.html

Photos by Satchel Cronk, Colin Meagher, and Dain Zaffke


MENTIONS: @GiroSportDesign

BCBR and Kali Join Forces to Make Safety Priority One

BCBR and Kali Join Forces to Make Safety Priority One

BC Bike Race BCBR
British Columbia boasts some of the best singletrack in the world, and what many BC riders call XC, most other people call extreme. The BC Bike Race was the first multi-day mountain bike stage race to set the precedent for the most amount of gnarly singletrack in an XC race, truly blurring the lines between what is regarded as cross country in British Columbia, and what is considered aggressive trail riding by the rest of the world. Racers come from around the globe to experience BC singletrack, and quickly discover they are often in over their heads – sometimes actually landing on their heads.

BCBR and Kali
Consequently, the BCBR has developed an extensive and comprehensive concussion protocol and medical team. In the event of an incident, racer care response is quick and decisive and fully understood by all members of the medical team to ensure the racer received the necessary care as soon as possible.

bigquotes BC Bike Race is an epic adventure and it happens over seven big, technical days. The body gets tired, the energy lags and people make mistakes—coming out the other side unscathed isn’t likely. Putting the assets together to facilitate 600 racer’s expectations and a finish line smile, that’s the secret. Key ingredients like mechanical support, food, water, massage—every bit of the BCBR experience is built by design to ensure rider success. The equipment people use needs to be up to the challenge and we are proud to partner with Kali and to showcase a powerful asset we actually hope people won’t need!Andreas Hestler, BCBR
BCBR and Kali
For 2017, BC Bike Race has taken this new protocol to heart and partnered with Kali Protectives, a company known for its deep commitment to rider safety through innovation. Kali Protectives has spent over a decade engineering the most advanced helmets, perfectly suited to protect riders who choose to take on the rigors of the BCBR or whatever ribbon of loam that lays before them. Kali will provide BCBR with the most advanced helmet on the market—the Interceptor.

Kali Interceptor
BCBR and Kali
In celebration of this new sponsorship, Kali and BCBR have created a limited number of custom BCBR Edition Interceptors that will be available for purchase in the BC Bike Race store, on the Kali website and on location at basecamp during race week. The design prominently features the iconic BCBR B.O.B. (Bear on Bike) on the helmet.

bigquotes The BC Bike Race is on every serious rider’s bucket list. For Kali to be able to support such an acclaimed event is a huge opportunity, and an ideal setting to prove how advanced the helmets we make really are. The BCBR is leading the way in terms of on-site medical support and concussion awareness and for us, that’s a perfect match.Julian Coffey, Kali Protectives
BCBR and Kali
The new BCBR Concussion Protocol

Gregory Clark, MD, CCFP-EM is the Associate Chief for the Department of Emergency Medicine MUHC at Royal Victoria Hospital in Montreal—he is also the Medical Director for BC Bike Race. Dr. Clark, along with Safety Director, Brooks Hogya, developed the concussion protocol that is implemented for racer safety during the event. The protocol is based on the SCAT3 exam and the entire medical team (approximately nine people on the course and ten at basecamp) is given information on how to use the tool prior to the event. If a rider has a suspected concussion corroborated by an SCAT3 showing a high likelihood, Dr. Clark will administer the exam a second time before pulling them from the race. This extra step is two-fold. One, while everyone on the medical team is competent to administer the exam not everyone has the same amount of training with it, and two, he understands that disqualifying a rider from the remainder of the race is not something to be taken lightly. As he says, “It is a big deal to tell someone who has trained long and hard that their week of racing is over.”

Riding Fool owner in Cumberland and bike patroller all week sometimes got a chance to let it rip when not helping others have a great race.

If a rider breaks their helmet but the SCAT3 isn’t indicative of a concussion, the rider must still liaise with Dr. Clark—and replace their helmet before racing the following day. In order to enforce this rule, the attending medics will remove the rider’s race plate. The plate and attached timing chip are returned to the rider when they have been medically cleared. During this step in the protocol, the racer will be put through a progressive series of activities to see if they elicit any concussion symptoms. If they do, they will be pulled from the race. If they do not they will be allowed to return to play.

BC Bike Race BCBR
bigquotes In recent years research on concussions has grown and the long-term effects we are seeing of these injuries are alarming. Having Kali on board, not only in providing a custom helmet for retail but also to outfit our team on-course, is an important addition to the BC Bike Race’s commitment to safety.Danielle Baker, BCBR

Kali Protectives bike helmets are also backed by their Lifetime Crash Replacement guarantee. It’s that easy – ‘If you have damaged your Kali helmet in a crash, we’ve got you covered. Send us your helmet and proof of purchase and we’ll send you a brand new replacement.’

BC Bike Race
Kali Protectives
Learn more about Kali LCR/Register your helmet


MENTIONS: @KaliProtectives / @BCBR

Kali Releases All New Full Face Helmet – Shiva 2.0

Kali Releases All New Full Face Helmet – Shiva 2.0

The Second Coming - Shiva 2.0

If you’re going to crash, you want to do it in a Kali. If DH, Enduro or Moto dirt is in your future, the completely reimagined Shiva 2.0 full face helmet will be perfect for all of your shredding and yard sale commitments.

Kali Protectives is proud to release the Shiva 2.0 and Shiva 2.0 Carbon. Designed for riders who demand exceptional performance and uncompromising comfort, the Shiva 2.0 incorporates Kali’s industry leading impact technologies: LDL and Nano Fusion, into a hand lay-up, 1050g* DOT certified helmet.

The Second Coming - Shiva 2.0
LDL – LOW DENSITY LAYER
Kali’s multi-G impact technology is called LDL. This proprietary impact management system is a low-density layer of viscoelastic cushions placed throughout the interior of the helmet. With the perfect durometer, LDL provides a soft yet resilient layer of protection next to your head as well as a great fit. LDL reduces rotational and oblique impact forces by more than 25%. LDL also significantly reduces low-G and high-G linear impacts.
The Second Coming - Shiva 2.0
Here’s Nicoli’s 30ft crash back in 2015 at Red Bull Rampage. Luckily, he was wearing a prototype Shiva 2.0 Carbon fitted with our LDL system. That infamous crash was precisely recreated in a concussion research lab to measure the impact forces he experienced.

The gray area on the chart below shows twice as many potential G forces that Rogatkin would have been subject to without LDL in his helmet. A 50% reduction in impact forces is a significant advantage when you’re launching yourself, and LDL leads the way by combining both rotational and direct impact force dissipation technologies.

The Second Coming - Shiva 2.0

NANO FUSION
Kali’s Composite Fusion 3 in-molding technology allowed us to make the first Shiva an incredible 30% smaller and lighter than the average DOT MX helmet without any loss in protection. With Nano Fusion, we fuse acrylic self-healing foam and carbon nanotubes, a material called Casidion, into the EPS foam liner and helmet shell in critical contact areas to reduce impact forces while saving weight. Molded into opposing geometric cones in the Shiva 2.0, Nano Fusion dissipates energy more efficiently and in a smaller volume than any other impact technology. In a crash, impact energy is instantly equalized throughout the Nano Fusion material.

CASIDION
? Improved protection by reducing thickness – Helmets using Casidion are lighter with impact reducing properties during normal use, at speed, and in falls.
? Multi-impact – The viscoelastic properties of Casidion guarantee optimum helmet performance even in prolonged rolling with up to 7 impacts per second.
? Energy dispersion – The Casidion energy driver system provides 40% impact reduction. Impact energy is absorbed and diverted away from the head.
? Temperature resistant – Casidion guarantees maximum protection even in extreme temperatures ranging from -70°C to + 70°C.
The Second Coming - Shiva 2.0
SHELL DESIGN
Can safe be stylish? We think so. A sphere is the absolute safest shape you can make a helmet. As soon as you add edges to the helmet shell design, catch points develop and the risk of rotational impact increases. The Shiva 2.0 has a round profile for a reason – it is simply a safer design. We use proven I-beam construction for the chin bar to create a higher section modulus in this critical area. Compared to traditional arc-shaped full face chin bars, an I-beam design is lighter and stronger.
The Second Coming - Shiva 2.0
Every aspect of the new Shiva 2.0 has been meticulously engineered for maximum safety and performance. Our Composite Fusion in-molding technology fuses the shell and foam liner providing better impact energy management and increased dynamic range. Our helmets are smaller, lighter and stronger. You can read more about our helmet shells here.
The Second Coming - Shiva 2.0
At Kali, the future of helmet development is always beyond the benchmarks we have already set. With over a decade of producing the world’s most advanced helmets, Kali adds yet another engineering milestone with the release of the Shiva 2.0 and Shiva 2.0 Carbon. Available at your LBS.

FEATURES

? Two shell sizes – Kali developed new molds to better accommodate a complete size range.
? New Pad System – Thicker pads made of new anti-microbial moisture wicking materials means the Shiva 2.0 is cooler, dryer, and more comfortable. Pads and liner are machine washable for easy cleaning.
? Pop-Lock Visor – A breakaway visor system that separates on impact eliminating visor catch points and reducing rotational impact forces.
? Accessory Mounts – The Shiva 2.0 mounts allows riders to quickly and safely attach lights or POV cameras.

SPECS AND PRICING

Shiva 2.0 Carbon
? Weight – 1050g / 37 oz (size medium)
? Color – Gloss Carbon
? Certifications – DOT, ASTM F1952, ASTM 2032, ASTM F2040, CPSC, EN 1078
? Sizes – XS, S, M, L, XL
? MSRP – $550 USD
Shiva 2.0
? Weight – 1190g / 42 oz (size medium)
? Color – Matte Black/Lime, Black/Red/White
? Certifications – DOT, ASTM F1952, ASTM 2032, ASTM F2040, CPSC, EN 1078
? Sizes – XS, S, M, L, XL
? MSRP – $350 USD
KALIPROTECTIVES.COM
*Shiva 2.0 Carbon, size medium
The Second Coming - Shiva 2.0

MENTIONS: @KaliProtectives

Evoc Offers Free Crash Replacement

Evoc Offers Free Crash Replacement

SM Chilcotins14 8088

We all know that you have to replace bike helmets once they’ve gone through a fall affecting the head because protection capability could be significantly reduced in the next fall. This is no different for a back protector. Our Liteshield Protector technology complies with the standard for personal protection equipment (CE 1621-2). All protectors in this category, whether it’s from our protector backpacks or protection wear, should be replaced after a serious fall.


As we feel very strongly about the safety of our customers, we offer this service free of charge as part of our crash replacement.

EVOC FREE LITESHIELD CRASH REPLACEMENT

So how do I replace my broken back protector?

1. If you have a broken or permanently deformed Evoc Liteshield (air) back protector, register on our website.

2. The request is directed to our customer service, who will then contact the customer.

3. The customer sends the protector to Evoc, we then check the protector and send the customer a new Evoc Liteshield (air) back protector in the appropriate size, where necessary. And all at no extra charge!

For customers outside of the EU, our Evoc distributor will handle the processing. Ride on!

Replacement form in the warranty-section on www.evocsports.com – or click here:
Free Liteshield protector replacement


MENTIONS: @evocsports

Whistler Mountain Bike Park Announces New Partnerships

Whistler Mountain Bike Park Announces New Partnerships

We are proud to announce three new partnerships for the 2017 season. GT Bicycles has come aboard as the official supplier of frames for all bikes including rental, retail and programs. Spank Industries is now the official bar, stem, and pedal supplier. And just recently, E*thirteen is on as the Official Chainguide Supplier.

Whistler Mountain Bike Park Joins forces with GT and Spank
Quit dreaming, the mean looking GT Fury will be the weapon of choice for your sleepless summer. Close to 400 of these in the fleet.

“The opportunity to join forces with GT, a brand that has such deep roots in the mountain bike community, is an honour and we are thrilled to see where the relationship takes us in the future”, said Rob McSkimming, VP of Business Development at Whistler Blackcomb. “GT’s reputation as a race and freeride-driven organization will bring new energy to the Bike Park allowing our guests to hit the trails on the best bikes possible. We are stoked to roll out this season’s line up which consists of the Fury as the DH sled and the Sanction as the All-Mountain/Enduro option”.

bigquotes The support I’ve received from GT as a Pro rider over the last 8 years has been nothing short of amazing, and I know their involvement with the Whistler Mountain Bike Park will exceed the expectations set by any other brand in the past. Whistler is arguably the greatest place on earth for gravity mountain bikers to get their fix, and what better way to enjoy the trails they have to offer than on a GT. – Tyler McCaul 
Crabapple Hits has been the long time home of the Crankworx Official Whip-Off World Championships presented by Spank, and Spank Industries this year deepens its commitment to Whistler by providing the parts to keep the bikes under control. The entire GT fleet is equipped with Spank’s innovative Vibrocore bars, Spank stems, special edition seat posts, and Spike and Oozy platform pedals will provide the reliability you need to bag lap after lap on your favourite trails.

Whistler Mountain Bike Park Joins forces with GT and Spank
The big rig has been proven on the World Cup circuit; we are excited to let it loose in the Bike Park.

Whistler Mountain Bike Park Joins forces with GT and Spank
Spank’s innovative Vibrocore bars dampen the harmful vibrational frequencies that cause hand / arm fatigue over hours of repetitive riding. A perfect solution to optimize hours of comfortable riding in the Bike Park.

Whistler Mountain Bike Park Joins forces with GT and Spank
Sink your shoes into these and you will feel like you’re clipped in

Whistler Mountain Bike Park Joins forces with GT and Spank
For those looking for a more nimble machine, the GT Sanction is capable of handling all of the dreamy tech and flow you get get your hands on.

Whistler Mountain Bike Park Joins forces with GT and Spank
Can you hear Top of the World calling your name?

Whistler Mountain Bike Park Joins forces with GT and Spank
Thanks to the guys at Fluid Function the bikes are running well and looking mint.

Whistler Mountain Bike Park Joins forces with GT and Spank
Dreaming season if just about over, it’s almost time to throw a leg over these beauties and go wild.

Returning to the program for the 2017 season are our friends at SRAM, Maxxis, ODI, DT Swiss, IXS, GMC, Clif, Pinkbike, Monster, Oakley, GoPro, Dakine and Kokanee – thanks for making it all happen.

To celebrate the new partnership, GT will be giving away a trip for two to opening weekend of the Bike Park where GT will also be on site. Be sure to stay tuned to @gtbicycles and stop by their booth at Sea Otter to see the custom built bikes!

While winter is still very much underway on the West Coast of Canada, our dreams are no less filled with the sound of tires ripping through dirt and air whizzing through our helmets. Start prepping, tuning and polishing; the Bike Park opens May 19.

#RideNowSleepLater
#SRSLYFUN
#GTWhistler
#SpankWhistler

ABOUT GT BICYCLES
GT is a premium brand of Cycling Sports Group, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse cycling brands, including Cannondale, Schwinn, Charge, Fabric, GURU, SUGOI and Sombrio. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide. For more than 40 years, GT has provided riders of all abilities with a trustworthy, rock-solid bike they need to push their limits. GT’s legacy is instilled in every design, be it a BMX, mountain, road, or pavement bike. For more information, visit www.gtbicycles.com.


MENTIONS: @GTBicycles

Atherton Academy Camp 2017

Atherton Academy Camp 2017

This weekend in the Dyfi Forest the 2017 Atherton Academy intake enjoyed a weekend riding with the Trek Factory Racing DH team. It was wet, windy and hard work but the three young riders dug in and showed us the kind of talent and determination that earned them these coveted training places. There were smiles for miles as Mille Johnset, Luke Williamson and Jamie Cable shredded Dan Atherton’s Dyfi trails, chilled at the skatepark and collected their specially designed 2017 team strip.

Dan Hearn was on hand to capture some of the action.

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

The weekend started with a meet at Atherton HQ. It quickly got like Christmas as iXS protective gear, Bell helmets, and new team strip and casual wear were fitted and distributed. Team Director, Dan Brown and Dan Atherton gave a short welcome while Head Technician, Joe Krejbich made sure that set ups were optimal on the Trek Session 9.9s.

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Jamie ” like Christmas morning!”

bigquotes I’m delighted to be working with these three young riders. Without taking anything away from what they’ve achieved so far, all of this year’s intake have so much to learn and such potential for growth that it’s going to be very exciting to be a part of that journey. The primary objective for all three of them this year is to gain a solid foundation of race experience.Dan Brown
2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Browny leading by example.

bigquotes We’re all passionate about creating a pathway to World Cups and a pro riding career. Ours is a young sport so there are many young talents out there who are in the dark about the opportunities available. A huge driver for me building these tracks is so that young riders can rock up and ride here on the same facilities that World Cup pros are using for their training, that they get to see real early that there is no reason that they can’t be the best.Dan Atherton
2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Joe casts an expert eye over Mille’s Trek Session.

bigquotes One of the most exciting things for me this weekend has been watching Jamie and Luke ride together and learn from each other, they are pretty much from polar opposite ends of the scale. Jamie relies 100% on his skill, Luke leans on his strength and power more so over the whole track they are pretty equal but you’ll see Jamie pulling away down the steep sections, Luke is faster where it’s flat – it’s partly physical make-up, partly what they are used to riding.Dan Atherton
2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Luke and Jamie.

During Saturday night’s skate park session and Sunday’s DH shred the team were joined by Rachel and Danny Hart so the Academy had the advantage of two World Champions to follow down the trails!

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable
bigquotes It’s awesome how these guys would just watch us and then learn from that, if we did tell them something once, that was it they got it instantly, that’s so refreshing.Dan Atherton
Mille Johnset. (Racing Youth Year 2)

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

16-year-old Mille has been working with us for a couple of years now, in last year’s first full season with the Atherton Academy she took a spectacular win at Fort William BDS (16 seconds clear of the field), the Scandinavian Cup and the Norwegian National Champs – despite 10 weeks off the bike with a liver injury.

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Dan in the observer seat as Mille goes on the attack!

bigquotes I spent a lot of time this weekend riding behind Mille, watching her throw herself into every corner! She doesn’t back off for anything, she’s so brave and her passion shines through in how she rides. Every corner, every pedal stroke she hits it with her full heart. After so long at the top of the World Cup game, Rachel has learned to become a very calculated rider but Mille reminds me of how Rach was when she was young.Dan Atherton
Jamie Cable (Racing Youth Year 2)

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Jamie is the least experienced racer of this year’s intake but he is a passionate and dedicated rider who has put in unbelievable hours on the bike to achieve the extremely high standard required to be invited to the Atherton Academy.

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Does Jamie’s style remind you of anybody?

bigquotes I got to know Jamie when I was running some Tuesday night coaching rides with the kids from the local school. There were two kids, in particular, Jamie and Tim, they were always pushing each other on, Tim’s already doing really well on the national XC races and Jamie’s gone a different way to focus on DH. The first thing I noticed about Jamie was his balance, years riding the Dyfi trails on his hardtail had taught him well! He’s so focused and single-minded, absolutely lives for his riding and his digging. He reminds of how we all were when we started out.Dan Atherton
Luke Williamson ((Racing Youth Year 1)

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

At 14, Luke Williamson has seven years race experience behind him, first at the motocross track and since 2014 on a downhill bike. He has a series of local wins to his credit and in 2016 was 4th Overall in the British Downhill Series Juvenile Class (despite missing Fort William) and 2nd overall in the Pearce Cycles Series.

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

Luke! It’s easy to forget he is just 14 years old…

bigquotes Luke is strong! A really powerful rider though you wouldn’t necessarily think so just to look at him, he outputs a hell of a lot of power in every pedal stroke. Maybe at 14 he relies a little bit on that strength but underneath and underpinning that there is a very talented rider. He’s really focused and already one of the most professional young riders I’ve ever seen.Dan Atherton
2017 Atherton Academy is going to be all time.

2017 Atherton Academy Camp - Luke Williamson Mille Johnset Jamie Cable

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