A new year, a new season and new strategy for BMC Switzerland when it comes to supporting passionate riders. After four seasons dedicated to racing Enduro at the highest level and validating the Trailfox on the fastest and roughest terrains, BMC Switzerland has decided to adopt a more relaxed approach by moving away from sponsoring race-orientated athletes and towards supporting riders with big personalities for 2017. The Swiss rider Ludo May is one of them.
A native of Verbier, Ludo May has been unsettling the dust on the well-ridden berms of the international mountain biking scene with his slapstick humor, cheeky video edits, and efficient riding style. Sitting left of pure racing, Ludo is as creative as he is a talented rider and always has projects up his sleeve including more episodes of his “Ludo et son vélo” series, trips and a few races including Trans Costa Rica next month, the Trans Provence, the Megavalanche and a few EWS events. “I’m really happy and excited to start a new relationship with BMC, a Swiss brand with such a strong international reputation. As a Swiss person, it gives me an extra boost of motivation and I look forward to collaborating closely with BMC on common projects.”
Photo Credit: Gitgo