PRESS RELEASE: SRAM / RockShox

There is a difference between “I could” and “I did.” At RockShox we are doers. Over 25 years ago, we forever changed mountain biking by introducing suspension. And since then, we kept doing, innovating and bringing the most exciting suspension products to mountain bikers of all disciplines. Because only ACTION moves us forward.

Action is Everything is more than our tagline, too—we keep pushing the envelope of innovation, up and down our product lineup, so that every RockShox product can keep up with the evolution of the sport. From 30 to Sektor, Pike DJ to Bluto, new technology, new chassis designs and fresh new looks are guaranteed to inspire mountain bikers to action.

ACTION IS EVERYTHING.

Rockshox Sektor RL

With aluminum uppers, outstanding stiffness-to-weight and DebonAir™, new Sektor offers more than ever before. Tire clearance and axle to crown measurements match Pike and Revelation. The chassis takes styling cues from BoXXer for integration with oversize frames. And new controls and graphics cement Sektor’s place among the RockShox greats and on today’s bikes.

Rockshox Sektor RL

FEATURES / BENEFITS
New DebonAir™ air spring is highly responsive and helps maintain traction in a wide range of conditions
Motion Control™ RL damper provides low speed compression adjustment to lockout
New BOOST™-specific chassis, light yet stiff
32mm aluminum Fast Black upper tubes
Can accept Bottomless Tokens for air spring tuning
OneLoc™ remote compatibility

MSRP: $429-499 | €479-549* | £429-499* (*Includes VAT)
RETAIL: MARCH 2018

Rockshox Reba RL

Reba has always signified RockShox quality and performance. Even more so now, with chassis options that allow Reba to be a frontrunner in any role, from XC to trail riding. With technologies developed on SID, Reba and Revelation, Reba is the one-stop solution to everyone looking for the unmistakable RockShox performance in a proven package.

Rockshox Reba RL

FEATURES / BENEFITS
Motion Control™ damping featuring low speed compression adjustment to lockout
OneLoc™ remote compatibility
Updated graphic package to complement the RockShox lineup

MSRP: $499-569 | €549-629* | £499-569* (*Includes VAT)
RETAIL: APRIL 2018

Rockshox Recon RL

The RockShox Recon sets a new benchmark for value-based performance. Recon represents a perfect partnership between 32mm Revelation’s crowns and lower legs, and bombproof RockShox new steel Fast Black upper tubes. Adopting this proven chassis allows for shorter upper tubes, which means Recon just went on a serious weight-loss program. With the addition of its now-standard Motion Control™ damper, the re-invented Recon is the new silver standard for fun.

Rockshox Recon RL

FEATURES / BENEFITS
Motion Control™ damping featuring low speed compression adjustment to lockout
New Fast Black finish for steel upper tubes
New compression knob and air cap
New cable-remote spool compatible with OneLoc™ remote
Updated graphic package to complement the entire RockShox lineup

MSRP: $249-319 | €279-349* | £249-319* (*Includes VAT)
RETAIL: MARCH 2018

Rockshox Judy Gold

Who says entry-level bikes can’t get all the latest features and performance? Judy is built around a brand new chassis, designed with the same philosophy of the award winning Pike for the demands of modern mountain biking: stiff, yet very light. BOOST™ means also room for Plus tires, up to 2.8″ in both the 27.5″ and 29″ models, while Torque Caps compatibility adds additional stiffness and control to the fork/wheel ensemble. Judy Gold also sports a Motion Control™ RL damper, compatible with OneLoc™ remote and Fast Black upper tubes for an unmistakable RockShox look and performance.

Rockshox Judy Gold

FEATURES / BENEFITS
Motion Control™ damping featuring low speed compression adjustment to lockout
Fast Black aluminum upper tubes
OneLoc™ remote compatibility
BOOST™-specific chassis, light yet stiff
New compression knob and air top cap
Updated graphic package to complement the entire RockShox lineup

MSRP: $379-449 | €419-499* | £379-449* (*Includes VAT)
RETAIL: MARCH 2018

Rockshox Judy Silver

Who says entry-level bikes can’t get all the latest features and performance? Judy is built around a bold chassis designed with the same philosophy of the award-winning Pike for the demands of modern mountain biking: stiff, yet very light. BOOST™ allows extra room for Plus tires, up to 2.8″ in both the 27.5″ and 29″ models, while Torque Cap compatibility adds additional stiffness and control to the fork/wheel combo. Judy Silver features a new Fast Black finish for steel upper tubes and RockShox’s proven TK damper.

Rockshox Judy Silver

FEATURES / BENEFITS
TurnKey™ lockout compatible with PopLoc™ remote
BOOST™-specific chassis, light yet stiff
New Fast Black steel upper tubes
New compression knob and air cap
Updated graphic package to complement the entire RockShox lineup

MSRP: $299-329 | €329-369* | £299-329* (*Includes VAT)
RETAIL: MARCH 2018

Rockshox 30 Gold

Light (actually, very light)? Check. Easy to set up? Check. RockShox ride quality? Check. Too good to be true? Not if you are referring to the RockShox 30 Gold, featuring Motion Control™ damping.

Rockshox 30 Gold

FEATURES / BENEFITS
Motion Control™ damping featuring low speed compression adjustment to lockout
Fast Black aluminum upper tubes
New compression knob and air cap
New cable-remote spool compatible with OneLoc™ remote
Updated graphic package to complement the entire RockShox lineup

MSRP: $349-439 | €389-489* | £349-439* (*Includes VAT)
RETAIL: MARCH 2018

Rockshox 30 Silver

A day of slicing through sweet ribbons of singletrack on a bike sporting our 30 Silver will leave you smiling – all the way to the bank. Lightweight and packed full of legendary RockShox technology, the 30 Silver is sure to strengthen the level of your riding without breaking your wallet in the process.

Rockshox 30 Silver

FEATURES / BENEFITS
TurnKey™ lockout compatible with PopLoc™ remote
External rebound adjustment
Updated compression knob and air top cap
Updated graphic package to complement the entire RockShox lineup

MSRP: $169-209 | €189-229* | £169-209* (*Includes VAT)
RETAIL: MARCH 2018

Rockshox PIKE DJ

Just like a DJ spins sweet tunes, Pike DJ spins… off jumps and drops. Jumps are getting bigger, tricks are becoming crazier, and the slope style and dirt-jumping crowd needs a fork that facilitates the progression. Enter Pike DJ: little brother to the award winning Pike; a stout 35mm chassis, light enough to boost higher and stiff enough to shred berms. The custom tuned Charger™ damper and specific Solo Air™ system provides for heaps of bottom-out progression to help butter the landing. Everything you love in Pike, but cleared for the biggest take offs.

Rockshox Pike DJ

FEATURES / BENEFITS
Charger™ Damper with specific Dirt Jumping/Slopestyle tune (extra-firm compression)
Specific Solo Air™ top cap for extra bottom out progression (tunable with Bottomless Tokens)
Updated graphic package to complement the RockShox lineup

MSRP: $849 | €939* | £839* (*Includes VAT)
RETAIL: APRIL 2018

Rockshox Bluto RCT3

You’ve probably observed more and more riders are on bikes that look “different” on your trails. Bikes that have wheels and tires of gigantic proportion – and we’re not talking about 29ers here. The thing is, even though fat bikes were created to float on top of snow, they’re just too damn fun not to ride on dirt. So how do you amplify your fat bike adventures even further? With a supercharged, ultra-efficient, first-of-its-kind fat suspension fork called Bluto. We started with the features you’ve come to love from RockShox: Fast Black aluminum upper tubes, stout 15mm Maxle™, remote or crown adjustable damping, tapered steer tube, and the infinitely tunable Solo Air™ spring. Then, the chassis got the fat treatment by re-engineering it to meet the unique needs of fat tires and wheels. Everything from crown, to arch, to axle has been optimized to tackle the increased torsional loads of its wide stance. With more traction and control than ever before, you’ll never be happier you went fat.

Rockshox Bluto RCT3
FEATURES / BENEFITS
Motion Control™ damping featuring 3-position compression adjustment (open/pedal/lock)
Updated graphic package to complement the RockShox lineup

MSRP: $689 | €769* | £689* (*Includes VAT)
RETAIL: APRIL 2018

Rockshox Bluto RL

You’ve probably observed more and more riders are on bikes that look “different” on your trails. Bikes that have wheels and tires of gigantic proportion – and we’re not talking about 29ers here. The thing is, even though fat bikes were created to float on top of snow, they’re just too damn fun not to ride on dirt. So how do you amplify your fat bike adventures even further? With a supercharged, ultra-efficient, first-of-its-kind fat suspension fork called Bluto. We started with the features you’ve come to love from RockShox: Fast Black aluminum upper tubes, stout 15mm Maxle™, remote or crown adjustable damping, tapered steer tube, and the infinitely tunable Solo Air™ spring. Then, the chassis got the fat treatment by re-engineering it to meet the unique needs of fat tires and wheels. Everything from crown, to arch, to axle has been optimized to tackle the increased torsional loads of its wide stance. With more traction and control than ever before, you’ll never be happier you went fat.

Rockshox Bluto RL

FEATURES / BENEFITS
Motion Control™ damping featuring low speed compression adjustment to lockout
OneLoc™ remote compatibility
Updated graphic package to complement the RockShox lineup

MSRP: $719 | €799* | £719* (*Includes VAT)
RETAIL: APRIL 2018


MENTIONS: @SramMedia

cycledude (868 Posts)