The London Bike Show Driven by SEAT Returns February 2015
The UK’s largest cycling Show returns to ExCeL London from 12 – 15 February with loads of bikes, gear and accessories to browse and buy, exciting features to watch and take part in, and everything any road, mountain, urban or family cyclist could ever need.
Brands confirmed to be at the Show include Cannondale, Boardman, Scott, Giant, Colnago, Vulpine, Canyon, Hoy Bikes, Mavic, Raleigh, Santa Cruz and Schwalbe, whilst retailer TriUK will be present offering bike fitting and some great offers. If you’re looking for a new bike, new clothing, accessories, a cycling holiday, training advice or something else – the Show has all bases covered! There will be over 200 exhibitors present including a number of retailers present. Visitthelondonbikeshow.co.uk/stands to see the current list of confirmed exhibitors.
This year, the Cycling Performance Theatre – Sponsored by British Eurosport is set to deliver the best line up of special guests the Show has ever welcomed. Guests currently include Great Britain’s most successful Olympian Sir Chris Hoy, and Team Wiggle Honda Manager Rochelle Gilmore. The theatre will also host the team launch of Velosure Starley Primal and the Total Women’s Cycling Awards. The full schedule will be available via thelondonbikeshow.co.uk/whats-on/cycling-performance-theatre prior to the start of the Show.
For individuals looking to improve their cycling, the Surrey Human Performance Training Hub – Fuelled by Erdinger Alkoholfrei offers visitors the chance to measure fitness, challenge performance and walk away with a personalised training programme after a 1-2-1 expert performance assessment. Organisers urge early booking to ensure not to miss out as there is extremely limited availability.
The importance of riding a bike before buying it can never be overlooked, which is why the 500m BikeEtc Test Track will return to the Show for another year, allowing visitors the opportunity to try a whole range of road bikes, commuter bikes and the latest electric bikes. There will also be a dedicated kids test track for the younger ones to try out the latest bikes on the market.
Loads to see and do
There are more reasons for visitors to attend the Show in 2015, as the organisers have added a host of new attractions, including the Training & Safety Arena. Visitors will find a mock road network and Cycle Training UK & partners will be on hand offering hints, tips and advice to help you ride safer on and off the road.
The StreetVelodrome is another new feature for 2015. Visitors will be able to take part in the heart-pounding, action-packed theatre of track style cycling by either signing up to race on the world’s only pop-up velodrome or joining the cheering crowds around it.
The Innovation Lab in association with BikeBiz will showcase the most innovative cycling products. From ground-breaking concept bikes to mobile apps, technology, start-ups, ground breaking transport schemes and the latest innovations in safety equipment, kit, accessories and clothing – the area will offer a flavour of the future of cycling.
The breath-taking Action Sports Tour will return, with demos keeping the crowds entertained every day. Expect impressive stunts, astounding bike-control and spectacular aerial action from some of the worlds top riders! There will even be a chance for visitors to have a go at learning some skills themselves.
Want a little more competition? The DMR Pump Track will see the UK’s best mountain bikers racing against the clock! As will the Cytech Fastest Wrench competition, how quick can you change a tyre? The speed of some people is incredible!
1 Ticket 4 Shows
That’s not all! A ticket to The London Bike Show will also gain visitors entry into three other events running alongside it at the same time: the Triathlon Show: London, The Telegraph Outdoor Adventure & Travel Show and the London International Dive Show (Saturday & Sunday only). It’s great value for money and a fantastic day out, with plenty of opportunities to try new activities, browse a range of kit and prepare to get active next year.