The number of on-line spectators of the UCI Mountain Bike World Cup reached a new record this year, with 1.93 million visitors to the website of Red Bull Media House, the UCI’s official media partner. The live videos were clearly the most popular, with 1.26 million views registered.
This represents a progression of 34.28% compared with the 1.44 million views registered in 2012, the year that the new media coverage was launched.
The video content is free of charge and accessible all over the world.
As in 2012, the downhill speciality recorded the most views (1.05 million).
All the mountain bike formats registered a clear progression: +104.7% for cross-country eliminator (with two extra rounds compared with 2012), +41.72% for Olympic cross-country (despite one event less) and +22.9% for downhill (despite one event less).
The World Cup round in Val di Sole (Italy) was the most watched, with 361’370 visitors on the Internet.
Fort William (Great Britain), voted best downhill event of the 2013 World Cup, is also Number 1 on the Internet for this speciality, with 235’357 views. Albstadt (Germany) collected the most views of the Olympic cross-country competitions with 144’927 views, narrowly in front of Nove Mesto in the Czech Republic (140’312 views). Albstadt was also the most sought after by cross-country eliminator fans with 49’940 views.
Internet video coverage of the UCI Mountain Bike World Cup is booming. It aims to satisfy the fans who are unable to travel to the events and to help a new public discover the discipline. The project is possible thanks to a partnership signed in 2012 between the UCI and Red Bull Media House (RBMH).
The coverage has registered a progression not only in the number of spectators but in the quality of the broadcasts: the UCI and RBMH are constantly working to achieve a more dynamic and innovative coverage.
UCI Commercial Manager Nicole Gruber estimates: “Product development is still a key factor of our cooperation with Red Bull Media House. It is about bringing the action and speed of the races across to our fans. Not only are the number and type of cameras of importance, but also the way of filming and creating editorial, because story telling of the races makes a real difference.”
“At Red Bull Media House, we love challenges, and the challenge of being the UCI’s exclusive production partner and online broadcaster this year was an exciting one: eight events in eight countries covering three disciplines,” says the Red Bull Media House Production Team.
Mountain bike is not the only cycling discipline to benefit from video coverage. Since January 2013, the UCI YouTube channel has proposed live and delayed reports on the different UCI World Cups and World Championships (road, track, BMX and cyclo-cross).
These videos are also available free of charge on http://www.youtube.com/ucichannel.