This January, the direct sales brand out of Forchheim, Germany, made the move across the big pond. So far, the Canadian market was handled directly via US-partner Cam Zink, today a web shop with an additional service center in Canada is being launched.
Jean Martin Gagne, who recently was in charge of the distribution of BOS mountain bike suspension in the USA and Canada, will now take over the customer service for YT in Canada. “JM is familiar with the market and he knows our bikes as well as we do. That is one reason why we brought the 38-year old on board. Another reason is that we also want to be able to offer an uncomplicated service in Canada, which is only possible if we are on site“, says Markus Flossmann, founder, and CEO of YT Industries.
Back in 2008 CEO Markus Flossmann literally established YT out of his garage. His aim was to produce good bikes for talented upcoming young dirt jump and slopestyle bikers. Unlike many other bike companies, during these 7 years YT has managed to become one of Europe’s most popular bike brands.
The ingredients: high technology and quality products at fair prices, the direct-shipping principle, which omits the profit margins of distributors, and a reputation which is unrivaled. Not to forget the world-class team riders, which YT has been able to sign over the last few years.
Nowadays the core product range is made up of cream of the crop downhill and enduro bikes, which are awarded by the industry with renowned prices on a regular basis.
As of now, YT is an employer of more than 60 people worldwide, with a growing tendency. Meanwhile, it has built up sales structures in the US, Canada, New Zealand, Australia and Asia.
Check out the Canadian YT site here.